Color Palette: Deep jewel tones (emerald, sapphire) paired with gold accents to evoke opulence and class.
Typography: Sleek, modern serif fonts that balance minimalism with luxury.
Design Aesthetic: Clean lines, high contrast, and understated elegance throughout the branding.
The KEY ELEMENTS:
Velvet & Gold came to us with a clear mission—create a luxury brand identity that embodies timeless elegance while appealing to a refined, discerning audience. They wanted their handbags to stand out in the competitive luxury market, exuding sophistication and exclusivity at every touchpoint.
The Brand Vision:
The project Brief
01. /
- Logo Design: A bold, sleek monogram logo that reflects luxury and simplicity.
- Packaging Design: Custom velvet-textured packaging with gold foil detailing, enhancing the unboxing experience.
- Website Design: A fully responsive, elegant e-commerce website with smooth navigation, reflecting the high-end quality of the handbags.
- Social Media Assets: Consistent, visually stunning social content for Instagram and Pinterest to attract luxury buyers.
02. /
The DELIVERABLES
The project Brief
03. /
- Increased brand recognition among high-end buyers.
- 35% growth in online sales within the first quarter of rebranding.
- Enhanced social media engagement, with a 50% increase in Instagram followers and interaction.
Since the launch, their online presence has surged, and they've seen a significant increase in engagement from their ideal clientele, translating into boosted sales and heightened brand awareness.
Our work transformed Velvet & Gold into a brand that radiates elegance and exclusivity, positioning them as a top-tier player in the luxury handbag market.
The OUTCOME:
The project Brief
LUXURY / ELEGANT
MODERN
clean
HIGH CONTRAST
The elevated Moodboard
THE GALLERY
MAKE AN INQUIRY
TIME TO TAKE ACTION
Est nostrum numquam qui eius minus est reprehenderit corrupti qui recusandae repudiandae et ratione inventore vel quidem sapiente eos quisquam magni.
